Hewston's
A distinctive style to customers.
- Brand Discovery
- UX/UI
- Launch Project
London based barbershop that offers a distinctive style to customers. The concept is to reflect the core values, being an inclusive and warming space.
We decided to represent the essence by designing a font with different densities, which translated into various thicknesses and types of hair, then sliced the logo to correlate the purpose of their golden touch.
By designing a modular system, we honored the haircut process. Movement, depth, volume were the main characters in our creative process.
Team
Diego Leyva
Creative Direction, Art Direction & Storytelling
Armando Gómez de Orozco
Business Strategy
C_129
Branding Photography
Rick Rosales
Animation
Nico Marks
Model Photography
Houcine Ncib
Model Photography
Prince Akachi
Model Photography
Caique Silva
Model Photography