Esp

Hewston's

A distinctive style to customers.

London based barbershop that offers a distinctive style to customers. The concept is to reflect the core values, being an inclusive and warming space.

Hewston's | Latente StudioHewston's | Latente Studio
Hewston's | Latente StudioHewston's | Latente Studio

We decided to represent the essence by designing a font with different densities, which translated into various thicknesses and types of hair, then sliced the logo to correlate the purpose of their golden touch.

Hewston's | Latente StudioHewston's | Latente Studio
Hewston's | Latente StudioHewston's | Latente Studio
Hewston's | Latente StudioHewston's | Latente Studio
Hewston's | Latente StudioHewston's | Latente Studio
Hewston's | Latente StudioHewston's | Latente Studio
Hewston's | Latente StudioHewston's | Latente Studio

By designing a modular system, we honored the haircut process. Movement, depth, volume were the main characters in our creative process.

Hewston's | Latente StudioHewston's | Latente Studio
Hewston's | Latente StudioHewston's | Latente Studio
Hewston's | Latente StudioHewston's | Latente Studio
Hewston's | Latente StudioHewston's | Latente Studio
Hewston's | Latente StudioHewston's | Latente Studio
Hewston's | Latente StudioHewston's | Latente Studio
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Team

Diego Leyva

Creative Direction, Art Direction & Storytelling

Armando Gómez de Orozco

Business Strategy

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Branding Photography

Rick Rosales

Animation

Nico Marks

Model Photography

Houcine Ncib

Model Photography

Prince Akachi

Model Photography

Caique Silva

Model Photography