Yumi Yumi

Honest Japanese Food
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Yumi Yumi

Honest Japanese Food
Yumi Yumi

YUMI-YUMI - Honest Japanese Food

In a city largely saturated by corrupted versions of "sushi", we wanted to keep Yumi Yumi honest by exalting the main ingredients used in their sushi bowls. From the menu to their architecture, one enters a restaurant where you don't get served food - you get immersed in it.

This identity was carefully planned out between CANVAS and the owners before its execution, which permitted us to create a hip and classy vibe while introducing Japanese characters and clever folkloric illustrations to maintain authenticity.

If you pay close attention, some of the images have been colorfully hand-painted on top, in order to reemphasize the artisan fashion in which earth's ingredients are combined, allowing you to realize that the meal in front of you and the conversation you're having is all there is.

DELIVERABLES

Strategy & Positioning
Naming
Brand Identity
Stationery
Packaging