Vacasanta

Vacasanta

Brand identity for a Mexican
yoga business
Scroll

Vacasanta

Vacasanta

Brand identity for a Mexican
yoga business
Vacasanta

VACASANTA

Mexican yoga brand - yogic lifestyle - yogi tribe - yoga pants - clothes for a natural & pure way of living. We created a set of fresh flattering concepts for women all over the world. Understanding the uniqueness of each body we developed several patterns and unique garmets presented in this wonderful collection. In collaboration with our dear and talented friend Ana Georgina we developed a set of magic-like photographies to present Vacasanta. We believe that if yoga is a way of living, yoga clothes should be too.

DELIVERABLES

Strategy & Positioning
Naming
Brand Identity
Stationery
Packaging