Brand identity for a sophisticated and sober apparel company
The design had to preserve the values of elegant simplicity while engaging with a modern, bolder and younger audience. Moki trusted Latente to reinterpret their vision and combine the different aspects of the pieces. Through our typographic-custom-made selection, where we aimed for functional and sobriety.
Our proposal was built over the pillars of the brand which are contemporary and detailed adaptability and are displayed in a very fresh, sophisticated and resourceful balance. The black & white elements along with the neutral color palette as secondary applications were thoughtfully considered to complement and linger with the products, photography and other elements that build and will display the brand.