Brand identity for a collection of gourmet Mexican seasonings that honors tradition while enhancing any type of dish.
La Clandestina was created 60 years ago from a family tradition. Since then the quest has been to find the best native ingredients in Mexico. Dedicating a lifetime to perfecting salsas to give you the most unique seasoning, honoring the ancient cultural heritage of Mexican food. The brand had never had an identity until today.
As part of the graphic solution, we designed a set of icons inspired by Mexico's ingredients and culture. The logo is a clean typographic handmade font and each flavor has a specific color palette taken from the ingredients each salsa is made of. We aimed to translate Mexico´s rich and complex visual language into the simplest joy and confidence.