Canvas

CANVAS branding identity is a statement 
of what our world needs the most - perspective, 
sensibility, and creativity.
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Canvas

Brand identity
Website
Photography

CANVAS branding identity is a statement 
of what our world needs the most - perspective, 
sensibility, and creativity.

Challenge

CANVAS is a content studio that started as a collective of multicultural personalities working together with very diverse, but highly complementary, superpowers. Our challenge was to create an identity that could represent the intercultural team Canvas represents. 

Solution

To define the brand identity we had to look at the commonalities rather than the differences, which led us to a simple conclusion: we're all humans from the same everything. This made our choice of natural, raw, elements an easy decision as part of the identit, emphasizing the infinite scales of grey between black and white - just like ourselves.