BLUM

Orchid boutique company 
corporate identity.
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BLUM

Orchid boutique company 
corporate identity.
BLUM

BLÜM

Blüm is an orchid boutique brand inspired by the Mexican beautiful colors and forms. The workshop is located in San Andrés Cholula, Puebla. The icon is inspired by a mandala - flower which became the brand’s principal element. For the brand’s identity we used the color pink for pink is the color found is most of the orchids harvested by the brand; it is accompanied by a neat type to express a fresh and clean feeling.

DELIVERABLES

Strategy & Positioning
Naming
Brand Identity
Stationery
Packaging