BALMORIThrough a simple, hand drawn and clean identity, we created a concept and designed a whole new experience. Blueprints of her pranks are shown throughout the branding so we can experience an actual jorney across the emotional and graphic world of Balmori.
We collaborated with great photographer & friend Manuel Izurieta and amazing architect David Dana to develop the concept. Working through a multidisciplinary process and combining graphic design, sketches and typographies with sophisticated architecture. Dana designed Balmori with the objective of creating an innovative youthful space that offers disconnection from the Urban Mass.